Environmental Sustainability's Importance in Business
Consumers, rivals, and banks are progressively exerting pressure on corporations to take environmental sustainability actions now. Although these external stakeholders might range from rivals to investors, the core concepts of environmental sustainability remain consistent. Business leaders must alter market rules to include the planet's key performance indicators and join a new market economy. Sustainability is the 21st century's commercial imperative, and company leaders' strategies and policies must adapt to this new reality. According to Michael E. Kirst , the usual language on environmental sustainability focuses only on individual actions, oblivious to the effect of collective, public change. While individual actions may have an effect on a society's pollution and deforestation levels, they are often inadequate unless accompanied by organizational and societal activities. Environmental concerns, for example, are rooted deeper in investment and consumption patterns...